Friday, 25 April 2014

Typewriter advertisements

Typewriter advertisements changed significantly throughout the 20th century. A clear difference between the ads of the 1920s and the 1960s is the amount of color used in these ads. Way more play is used in representing these machines. Less formalities were mixed in creating a interest into the public using a commercially based advertisement for these machines. In the early days of the 20th century, the marketing had strict rules. These faded away significantly after WW2 as can be seen in the following ads.

Late 19th century (1880 - 1900)

Early 20th century (1900 - 1940)



Mid 20th century (1940 - 1960)


Late 20th century (1960 - 1990) 




Do you notice the difference that the ads have, if you take the time periods into consideration? Some old advertisements from the 20's also used color. But in the 50's and 60's, they became so much more creative.
I love these things.


  1. This is a really nice presentation. Thank you!

  2. The Royal Standards Ad is my favourite. Nice post. :)

  3. That Hermes ad is sublime in it's simplicity. Absolutely love it!